In the modern day age of advertising, companies can pay to promote their advertising based on an analysis of your FaceBook profile. These are the adds that are on the side of Facebook to the sponsored pages that come up in your news feed.
A Sydney law firm has been heavily criticised for using this model of targeted advertising after promoting criminal law services to a potential pool of young people users who share their interest in music and clubbing on Facebook.
The law firm has been criticised that the advertising could be construed to endorsing recreational drug use and drug use at festivals.
The law firm has defended their position by saying:
“It’s not about promoting drug use. It’s a creative way of marketing,”
“We’re putting ourselves out there.”
A spokesperson for facebook has confrimed that “Facebook doesn’t allow anyone to advertise anything illegal on the site,”.
You can read the full story here: http://www.smh.com.au/nsw/law-firm-targets-facebook-users-who-like-festivals-to-advertise-drug-services-20150118-12sp5h.html
What do you think about this form of advertising? Should it be allowed? Is it wrong or just very creative? Give us your comments.
Senior Legal Clerk